You set goals, plotted and planned, assembled a team and made an exciting event happen. Before moving ahead to the next program, it is important to debrief and evaluate the event you just finished. Gather the main players and spend time discerning what went well and what you could improve upon next time. Write a post-event report to memorialize your event story. A post-event report will help you and your team determine what to continue and what to do differently. It also serves as a reminder to higher-ups about why they should continue to invest in the event and why they should invest in you, as a leader.
Follow-up, evaluation and assessment are key indicators that you are a solid leader, and a post-event report is evidence of that fact. The “Souper Bowl” fundraising event was held on March 2, from 5 – 7 p.m. At the Johnson Community Center.It is also acceptable to use simple bullet points that punctuate event logistics.Examples:. Souper Bowl. March 2. 5 – 7 p.m.
Johnson Community Center Highlight PurposeA post-event report should include a statement of purpose. The reader needs context for the driving force behind the event. The statement of purpose should include event goals. You may choose to weave the goals into the narrative of the purpose or list them immediately after the purpose statement.Example:The purpose of the “Souper Bowl” was to engage the community in an arts-related fundraiser. Our goal was to raise $5,000 by selling 500 pottery bowls, filled with donated soup.Example:The purpose of the “Souper Bowl” was to raise money for the arts center. Our goals were as follows:. sell 500 pottery bowls.
What to Include in Your Monthly Marketing Report. Now for the game plan. Include the following items in your monthly marketing report and you’ll be on your way to that weekend barbeque. Be sure to save me a burger. Monthly Marketing Highlights. Below are examples of which details should be included in your monthly marketing report. Report writing format differs from one subject or category in the academic, but all through out, one thing is common to them, they present all the facts collected in an organized manner and maintains the formality of writing the content of the report writing from the space, fonts and arrangement that must be followed for each subject or categories.
expose community members to the arts. raise $5,000 for community arts programming. Provide Descriptive DataDescriptive data is an important snapshot of what you did and what you accomplished.
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This section may include quantitative data such as attendance numbers, volunteer involvement and tickets sold, for instance. Also, include feedback from those who attended.Example:The event was a success. We reached our goal of selling 550 bowls and we were excited about welcoming 50 volunteers to help us with the event. We had to turn 73 people away because we ran out of pottery. Overall, the feedback we received was overwhelmingly positive, with 100 percent of participants commenting favorably on the experience.Or you may use bullet points for reporting purposes.Example:.550 bowls sold.73 people turned away.50 volunteers.50 comments written on comment wall – all positive. Emphasize HighlightsUse a post-event report to underscore high points and provide information about what you think should be replicated in the future.
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Celebrating the event in writing is a great way to honor the hard work of everyone involved. It also makes a case for why the event should happen again.Example:This event involved the community in a new and unique way. Businesses donated food, local artists sold their work, new people appreciated art and money was raised for community arts. We met our goal of $5,000 and had to turn people away.Example:.Met our financial goal of $5,000.Received donations from five local businesses.Capacity to grow the event – 73 people turned away.
Acknowledge ChallengesA post-event report will help you reflect upon the missteps of the event. Be honest and direct about what could have been done to make the event even better.
Think of this section as a way to guide next year’s organizers.Example:The size of the crowd was unexpected and the lines were long. Next year, we will need to use rope lines, multiple cashiers and additional volunteers outside the venue.Example:.Venue was too small.Needed additional cashiers.Lines were long.
Present Financial PictureThe income and expenses of the event provide important context for future planning. Unexpected costs are common, but documentation provides details that can guide future planning. If an expense falls outside of the original estimate, provide a rationale for clarity.Example:ExpensesProjected ActualMarketing $200 $150 ($50 donated advertising)Supplies $175 $300 (additional cleaning supplies needed)Credit Fees $200 $300 (90% used credit cards instead of cash)Income and AssetsProjected ActualBowls Sold $5,000 $5,750In kind food $1,000 $1,500 (Additional bakery items donatedNet Cash: $5,000Net In-Kind: $1,550.